Picking Your Battles

Much of life is discerning between what is in your control and what is not in your control. So much effort is wasted on things that we have no control over and inevitable pain occurs from the wasted energy. It’s not always easy to establish what we have control over, but once we do, we can properly focus our efforts on taking action. However, as I have gotten a little older, I realize that sometimes the best course of action is no action at all. That is not to say that we should be lazy and do nothing. What I mean is that part of becoming wise is learning how to pick your battles. In other words, the question we should all ask is, “where will our efforts have the most effect?” Picking the right battle is essentially properly allocating your resources and energy. This means that we must ignore less important situations while the major ones are addressed.

I cannot even begin to express how much energy I have wasted fighting the wrong fights. This is especially true being a business owner because I often think that everything is in my control in the business. This is a mistake. Although I’m responsible for the business, I do not have control over every aspect. In business, owners like myself make the mistake of misdiagnosing what areas need the most attention and then we spend enormous amounts of money and energy on things that have very little impact. I’ve done this by focussing on advertising instead of having the sales staff properly trained. I didn’t realize that the ads were not the problem. It was the ability of the staff to close the sale because we had either the wrong people, or they were not trained correctly. This is just one example of picking the wrong battle to fight. Although I had control over both these aspects of my business, one battle would have yielded much more return on investment than the other. I’ve also made the mistake of adding more equipment thinking that would increase sales. In fact, the newer equipment had almost no impact on sales. What did increase sales was remodeling the locker rooms. Interesting.

Just because something is in your control doesn’t mean you have to take action immediately. Rushing into battle unprepared is often worse than taking time to properly analyze the situation and then choosing how and where to attack the problem. Most of us can understand how it would be a mistake to attack an enemy head on where their forces are the most concentrated and you are outnumbered. But that is exactly the mistake we make when we rush into taking action without analyzing where we can be most effective. Again, just because you can do something, doesn’t mean you should! Sometimes the best course of action is to save up your energy and attack a problem where you will have a huge impact. Think of this as getting a bigger weapon. Don’t throw a rock at a tank just because you’re holding one in your hand. Take the time to find the right weapon to take on the problem.

In health,

Sean

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