33 Lessons I’ve Learned

33 Lessons:

Tomorrow I turn 33 years old. So, here is a lesson for every year that I have learned and find valuable enough to share with all of you.

-Think about business from a customer centric angle to find insight.
-Save money. At least 20%. if you don’t, you’ll be at the mercy of those that did save.
-When you first date someone, you’d do anything for them including rubbing their feet and taking out the trash. Don’t lose that if you want a lasting relationship.
-Don’t always react immediately. Acting without thinking is usually worse than not acting.
– Don’t let fear drive you. Life is scary. If you want security, go to a mental ward. They’ll take care of you.
– All government is force. It is a monopoly on violence. Nothing more, nothing less.
– You and I owe to each other to look out for our common good. But I have no right to rob another because I believe I can use their property better than they can. (That’s called taxation)
– Read to your children and spend most of your days with them.
– Only you can teach yourself. Others can provide information, but you must do the learning.
-Read at least a book a month to ensure a better future.
– Work harder on yourself than you do on your job and you’ll get better at both.
– You are not poor because someone else is rich.
– Don’t wait to be wealthy;start helping others today.
– You don’t know everything. But God(the Universe if you prefer) does, so it might be wise to ask for guidance.
– Treat everything as if it was the last time you will see it. You quality of life will improve dramatically.
-Whoever has will be given more; whoever does not have, even what they have will be taken from them. Mark 4:25. ( This is talking about gratitude)
– Crap attracts flies. Don’t have crappy thoughts.
-Music makes life fulfilled in every way. It makes your mind vibrate at higher frequencies and attracts love to you.
– Your success will always reflect the standards of your peer group.
– Start everyday by writing down ten things you’re grateful for.
– The quality of your life will be determined by how comfortable you are with uncertainty (risk).
– You are not a goose. You don’t have to fly south during winter. Choose your own direction.
-Carbohydrates make you fat because of insulin. Earn your carbs. Don’t just eat them without training to use them.
– You can change your attitude by changing your state. Do some push-ups or train to operate at a higher level.
-Most people believe they desire Liberty, but sell themselves into a slave- like existence for false security or because of a lack of creativity.
– Skip a meal once in a while, it can help you feel better and get in touch with yourself.
– Any disease can be defeated if the reasons behind beating it are strong enough and the mind believes it can be done.
– If you want a great life focus on appreciation instead of expectation.
– Use your money to buy assets that produce income and not liabilities.
– Energy is something you produce, not something you have.
– The quality of your life is determined by your philosophy towards life.
– Disciplines are the keys to success in any area. The first discipline to learn is controlling your thoughts.

-You become the story you tell yourself. To change your life, start telling yourself a different story that serves you.

In Health,



Business and Finance 101

Get Your Money Right!

I’ve had a large number of requests to write about business and personal finance. So many thousands of books and essays have been written on these subjects that I feel it will be difficult for me to add much more. However, I will cover a few crucial areas that I believe most business and households neglect when it comes to managing finances. The subject of money is often stressful so I understand the temptation to avoid looking at your bank account on just praying that it will all be ok. Every time I get hit with a huge tax, fee, rent increase or my businesses have a lousy month for revenues, I feel the stress as well. However, if it’s one thing I’ve learned, pretending it will all be okay without any strategy or action to back it up is useless. As Jim Rohn liked to say, “You can’t go in your garden and chant ‘there’s no weeds’!” The weeds will grow right up over your toes if you don’t recognize them and pull them out. So, here are the areas I think most households and businesses should pay attention to on a weekly basis:

1. Cashflows and income. It’s absolutely imperative that you track your income regularly. If you are in business, this will help you identify trends throughout the year and allow you to plan accordingly. If you get paid a paycheck once or twice a month, count that too. Make sure that you’re netting the correct amount. I can’t even tell you how many people I come across that don’t know how much was in their last paycheck. The same goes for business. Most small business people I know don’t know how much they made last month! They just keep grinding, spinning their wheels and getting nowhere! I’m asking you to keep track of the amount of money coming in on at least a weekly basis. If you only get one paycheck monthly, try to increase your streams of income so that you are getting paid multiple times a month from different sources.

2.Expenses. How much does it cost to run your business every month? How much does your family spend monthly? From my experience, the majority of people sorely underestimate their monthly expenses. Every business and individual should have a very detailed breakdown of every single category in which money was spent. Once you see how much you are actually spending, I guarantee it will be eye opening. When it’s all said and done, how much money did you have left over at the end of the month? Everything else was an expense that needs to be accounted for. If you had a little too much “month left at the end of the money” so to speak, it’s time to cut back your expenses and try to simultaneously to increase your income. If you can do both, you have discovered the fastest way to becoming financially free.

3. Know your numbers and what they mean. TRACK EVERYTHING!!!! This is the area that most business are neglecting. For example; what are your payroll hours as a percentage of revenues? What about rents as a percentage of revenues? What is the lifetime value of a new customer? How much new revenues does a new client produce in their first transaction? How much revenue does each billable payroll hour produce? What are the total costs per operating hour in your business? How much net revenues or expendable income are you left with at the end of the month? What is your best quarter for growth historically? How much are your COGS or costs of goods sold? You must know the answers to these questions and more if you want your business to succeed for longer than just a few years.

4. Work on your business and not in your business. If your business depends on your daily efforts to succeed, you are self-employed. You do not actually own a business. There’s nothing wrong with that either, just don’t be fooled into believing that you are an entrepreneur when you’re really working 80 hours a week and only making a few thousand a month. You may just be the lowest paid employee in your business. A true business owner spends most of his or her time reading market trends, strategizing, optimizing systems and making sure the business follows the regulatory and tax requirements. If the owner is not present, the business should still function well. The owner simply works to optimize the profits and expansion of the company and then decides how best to spend or reinvest the profits.

5 . For households, follow the 70-10-10-10 RULE. When your determine your monthly profits or wages, never spend more than 70% of the money you earn. This includes all expenses like housing, cars, insurance, food and entertainment. 10% of your left over money should go to active capital, or starting your own business which will produce additional monthly income. 10% of your income should go passive capital, or an investment run by others that will produce monthly passive income. The last 10% should go to charity or helping others that you care about. I strongly believe in this last one because the secret to living is truly giving. Helping others succeed will result in you doing even better. What goes around comes around and when you help others, you will reap the benefits. (If your monthly expenses are taking up more than 70% of your income currently, work immediately to reduce your expenses and increase your income. Eventually, as your income increases greatly, your expenses may only by 50%, leaving you with more to invest in businesses and spend more on helping others.

6. Know how much it costs to acquire a new customer. Track your marketing ROI or return on investment. Many companies that advertising budgets are not properly tracking the lifetime value of a client, the efficacy of their marketing or the total cost that goes into acquiring a new customer. I have made this mistake many times. I’ve spent hundreds of thousand on marketing without calculating my exact return from the ads. My new rule is that if I spend one dollar in advertising, it must produce more than a dollar in revenue in the first month. Other companies use a longer time frame as their metric depending on what they sell, but this rule has helping me control my marketing costs significantly. I also focus as much as possible on direct marketing so I can track who is engaging with an advertisement and then I can subsequently track what marketing pieces led to new clients. Another cost associated with new customer acquisition is the payroll hours it takes to call prospects, past clients media such as signage in and outside the business, etc. Just be sure to track all costs associated with new customer acquisition. As a general rule, the companies that can afford to spend to most to acquire a new customer and then have that customer produce higher than market average revenues for the business will win!

7. Love the business you are in, but fall in love with the customers more. Business is hard, so it helps greatly if you are passionate about the business you are in. I love health and fitness and bodybuilding, so this is easy for me. But I’ve learned that companies do best that obsess over their customers rather than the products or services they produce. Customers are the ones who pay all the bills at the end of the day. They are the real boss. Every one needs to feel special or significant, so if a company can solve a problem with their products while making the customer feel special, they will do better than companies who do not.

8. Know the difference between good and bad debt
. We live in a debtor nation. The country itself has a 20 trillion dollar federal debt and household debt is at record levels. Debt cycles are the reason for booms and busts in economies and a business or family that takes on too much debt will face significant financial hardships. However, there is a difference between consumer debt and business debt. The latter is a type of debt that produces income and is paid for by others. For instance, if I take out a mortgage to buy and apartment complex that produces cashflow, the tenants are paying for that debt. I am using the debt to create profit. This is called leverage and can be a good thing if used wisely. Consumer debt on the other hand is debt that is paid by the debtor. This includes home mortgages, student loans and auto loans as well as most credit card debt that we are familiar with. Do not let debt sink you or your business!!!! Go back to the 70-10-10-10 rule and see how much of your monthly expenses are debt service, or paying back money you’ve already spent.

There are so many more business lessons, but I think these eight rules are a great start for any business owner or head of the household. I’m hoping any of these tips will lead to financial abundance for you and your family for many years to come.

In health and riches,


A Warning

How the Economy Works

Americans are not taught enough at young age about how money and the economy works. It’s an uncomfortable subject and most believe it’s impolite to talk about money. So, we go on through life not fully understanding the subject of finance or how succeed in accumulating wealth. Most of what I know, I had to learn through trial and error as well as reading about how ultra wealthy people think and act. Unfortunately, despite volumes of literature having been written about the subject, most people consider economics a boring and complicated issue that should be left to the experts. I feel the need to dispel some myths about economics so a better understanding can be reached about where we stand economically today.

Myth 1. The economy is complicated. This is false. An economy is simply the sum total of all the transactions that take place in a given market. Everything can be boiled down the basics, the broad economy is nothing more than individuals trading goods and services for something they deem more valuable than what they are trading. If people are spending less, the economy slows. If people spend more, it expands.

Myth 2. Savings doesn’t matter. We are told to save money at a young age, but if you look at the pundits on television talk about the health of the economy, rarely do they refer to how much a family has stashed away for savings. Instead, they talk about consumer spending. Now, spending is an important indicator of economic health, but so is savings because savings is a measure or future investment and spending. If you are saving your money, it’s because you intend to spend it at a future date for something you need at that time. If you are not saving, you are limiting your ability to spend money in the future, instead opting to spend it now. Savings is one factor that leads to the creation of new capital investments and businesses. If the savings rate is low, this is an indicator the future business creation may slow.

Myth 3. All debt is bad. This is wrong and it keeps people from thinking and expanding in a big way. Most big companies use leverage, (debt) as a way to expand business and income. There are two types of debt, consumer and business. Consumer debt can be bad because generally we are using it to buy goods and services that do not produce future income. Business debt can be good if it is used to produce future income.

Myth 4. People spend based on how much money they have. This is wrong. The ability to spend and the total economy is based on two things; income and the credit (debt). You can buy things with cash, or with credit, which is a future promise that you will pay. The biggest indicator is how people will spend is based on their available credit. Unfortunately, people buy things based on what they believe their future income will be, not what they make now. So, they use credit to buy things that don’t produce income. Eventually when the bills come due, if their income has not gone up enough to cover the new debt plus interest, the person has to default on their credit payments. The company that holds the debt must now take a loss of income and subsequently reduce the amount of credit to consumers. If this happens on a large scale with many people, the reduction of credit will lead to less available purchasing power and less transactions in the economy. Less transactions leads to a slow down in the economy, job losses because companies are selling less and often a reduction in pricing of products.

Myth 5. Wealth is money. False. Wealth is an increase in production and output. If you have a farm and are able to collect twice as much crop as the year prior, you have increased your wealth. People think that the government can just print money to take care of all debt and economic problems. If this were true, we could just all quit our jobs and have the government give us money. Obviously, this cannot happen or basic services necessary to living would never get accomplished. Moreover, an increase in the money supply, if credit levels are still high, without a corresponding increase in the production of goods can lead to an inflation in pricing. In other words, the ability of your money to buy products and services is reduced as more money enters the economy.

Where We Stand Today

At the time of this writing, household debt and government debt has reached record levels. (1.06 trillion for consumer credit card debt, 1.5 trillion in student loans and a total of 18 trillion if we include personal mortgage debt). Government debt has also reached a record 20.6 trillion largely due to unfunded liabilities such as pensions, MediCare and Social Security. The average cash savings of the typical American family is less than $1000 dollar. Nearly 40 percent of families have no cash savings at all, meaning the ability for these families to make future purchases is significantly reduced unless their income expands greatly. Already, auto loan defaults, student loan defaults and credit card defaults are on the high and expected to reach higher levels. In my own businesses, I have seen more credit card declines every month. We have a serious debt problem happening right at the same time the stock market is at an all time high.

What It Means

The American consumer is tapped out as far as their available credit. This likely means that despite all time record level stock prices (which have very little to do with the real economy for most people) their ability to make future purchases will decline, leading to a slowing economy. Of course, no one can predict the future, but if the numbers are any indication, we are at the peak of the debt cycle and what follows will likely be more defaulting on debts and subsequently job loss and a retraction for many businesses. Be warned. Invest in yourself, your skills, your health and save the rest of your money so you can capitalize on lower prices during a downturn. Remember, people always sell things for less when they believe times are bad.

Sorry for the negative note. I’m just trying to be clear on what I see happening so I can help you and your family thrive! If you want a great YouTube video on some of these concepts, look up Ray Dalio’s video on “How The Economic Machine Works.” I promise you’ll learn something.


Yes, It’s Hard!

Yes, It’s Hard.

Sometimes it serves us to admit that certain things are just plain hard. It does us no good to dwell on that fact, but facing reality is important. Without a doubt, life is much easier than it used to be for our ancestors. Almost everyone on the planet now has access to water, food shelter, even technology like radio, television and the internet. This was not always the case. The simplest luxuries today like refrigeration and air conditioning were not available to even to richest people just 150 years ago. Still, as humans we adapt to our environment and become habituated to the world around us. It’s easy to forget how much better the standard of living is today than any other point in history because most people born after the 1990’s don’t know any different. The struggle to survive raise a family with food and shelter has been replaced with more modern struggles. Namely, these are struggles of the marketplace. While the marketplace has raised up even the poorest nations through mass dissemination of products, technology and information, a host of stressors has pervaded our culture as we find a way to make a living and try to dent the universe with our existence.

In a crowded global marketplace where incredibly large businesses dominate and make it difficult to thrive let alone succeed for employees and entrepreneurs, a stress of doing well can lead to tremendous uncertainty and anxiety. The purpose of life used to not be that complicated- you are born, you have to work to survive doing a certain craft or skill, (usually whatever trade your parents did like farming, masonry, etc.), you marry, have children, start a household of your own, and hopefully leave some wealth and real estate to pass on to your heirs when you die. Questions like, “Who am I becoming in this job?”, “Why am I on this planet?”, “Does this job have medical benefits?”, “How do I expand my market share?”, “What companies should I invest in to give me income later in life?”, “What major should I pursue in college?”, “What should I study to make more money and have a happy life?”- these questions were not usually applicable. Today, however, they pervade our very existence. We think about these questions so much because we are so unsure about what our purpose is.

While the marketplace has done so much for humanity, not the least of which allowing seemingly endless opportunities for people to amass wealth, we see examples of wealth and power and wonder whether we are on the right track ourselves. Statistics from the Bureau of Labor show that most Americans stay at job for an average of 4.6 years. This is actually slightly longer than it was in 1983, but much less than it has been in previous generations. The days of staying in a career for 20-30 years and then retiring with a pension are largely over. I believe this uncertainty in the job market has led to a high level of anxiety and uncertainty. Although the marketplace has led to vast choices for consumers and producers, the need for certainty can outweigh the benefit of having multiple choices.

We are, at the same time, presented with unlimited choices and overwhelming uncertainty about where our talents are best suited. The fear that we may be wasting our talents has led to job hopping as well as record numbers of workers consuming opioids and antidepressants. While this type of anxiety is not rooted in actual survival, (most of us know where our next meal is coming from and that we will have a roof over our head), it is still very real. It is, in fact, difficult to know how to succeed and be fulfilled in the modern world. Some things are just plain hard, regardless of how well humanity has it today. It’s hard to know how to choose a job or college major. It’s hard to know exactly why we are here and what our purpose is. It’s hard to know how to invest for the future. It’s hard to hire the right person. It’s hard to choose a career only to find out you are not fulfilled. It’s hard to pay bills every month and then look at your bank balance afterwards and worry about having too much month left for the money that’s left. It’s hard to make a living doing something that you’re passionate about, but it doesn’t pay well. It’s hard to wade through the endless information thrown at us everyday and decipher exactly what it means and what to do. It’s hard to anticipate how consumers will react and how markets will behave. It’s hard to competition-proof your company so your bottom line isn’t affect by others. It’s hard to deal with customer complaints. It’s hard to wait in line at a restaurant when you’re hungry or the DMV when you need a license. It’s hard to know what information and technology you all your children to consume. It’s hard to teach your kids how to survive in a marketplace that is always changing. IT’S HARD. It is. However, at the end of the day, I’d rather deal with all these hard things than go back where humanity used to be. I much prefer the benefits and anxieties of modern society than 200 years ago. I love my internet, refrigerator, car, air conditioning and the supermarket too much. I’m willing to adapt to an ever-changing business climate and deal with all the hard things associated with it. How about you?
Keep grinding,


The Problem With Competing


We live in a very competitive world. We have the idea of competition engrained in us when we are very very young. We are told that we have to try harder and do things better than everyone around us so that we can succeed. In school, we have to be at the top of the class. In sports, we have to be the MVP. Winners are recognized by society and we all desire significance on some level. Indeed, the idea behind winning is that we have performed better than everyone else doing the same activity as us and we should be recognized for being outstanding. I do admit that there is some value in competition. In certain situations it causes people to try harder and push past their previous perceived limits. On another level though, competition is one of the major causes of unhappiness in our culture. The constant stress of outperforming others can lead to some just “shutting down” instead of pressing on harder. Competition also creates constant fear that we may lose our jobs, our businesses, our titles and status to others. This fear can be useful if it leads to massive action and creativity, but I think in most instances this is simply not the case. From what I have observed, the opposite is true.

Competition kills creativity. This may fly in the face of what you’ve been told since childhood, but I stand by the statement. By definition, if you are competing against someone, you are doing the same thing as them, only attempting to do it better. This is the opposite of creativity. This is a form of copying. In the business world this is easily observed. Most companies start out trying to do the exact same thing as their competition, only perhaps make it slightly better or more convenient. Sometimes, businesses are engaging in the exact same activity and a customer would have a difficult time distinguishing between them. By copying what others are doing, the creative process of building something new is shut down. So much focus is given to outperforming the other, innovation takes a back seat. However, when you look at the most respected companies throughout history, most of them are recognized for being the first to do something or drastically improving the way something is done. The fifth company to the marketplace is rarely recognized, but that is what most people do- they start companies that are copies of others, or they get a job in the marketplace without giving much thought to what special skills will set them apart and allow them to do something unique.

Our world is in dire need of innovation. We need brand new technologies and ideas to drive humanity forward, but society teaches us from an early age, especially in our primary schools and universities to compete with each other for the same prizes, as if there was one pie and we all have to fight to get a slice. The truth is that through the creative process, we can all expand the size of the pie, or create a different prize all together. Get a piece of cake instead of pie. The world is not “dog eat dog”. In fact, dogs don’t really eat each other anymore, so I think it’s time to throw at that whole phrase and start working to build something new to benefit mankind. This requires that we use our mind as much as our bodies. Humanity must continue to evolve in its thinking and use the untapped mind-power we were blessed with at birth. Yes, it’s hard to think creatively in a world with constant noise. We have information at our fingertips today, but it’s not necessarily leading to more creativity. Much of it is just more noise. Our brains cannot process all the information it receives while at the same time trying to engage in creative thinking. The noise must be quieted in order for our minds to generate new ideas. Everyone is capable of creativity so long as we are not preoccupied with keeping ahead in the proverbial rat race. Break out of the race and blaze a new path. If you are an athlete, take your focus off the competition and put it on bringing something new and phenomenal to your sport. Develop a system, rituals or technology that allows you to surpass what you were previously capable of.

Happy New Year. May the coming year be a never ending fountain of creativity and energy for you and your family. Spend time thinking about new ideas. Who knows, if you’re trying to build something new, you might just do so!

In Health,


Picking Your Battles

Much of life is discerning between what is in your control and what is not in your control. So much effort is wasted on things that we have no control over and inevitable pain occurs from the wasted energy. It’s not always easy to establish what we have control over, but once we do, we can properly focus our efforts on taking action. However, as I have gotten a little older, I realize that sometimes the best course of action is no action at all. That is not to say that we should be lazy and do nothing. What I mean is that part of becoming wise is learning how to pick your battles. In other words, the question we should all ask is, “where will our efforts have the most effect?” Picking the right battle is essentially properly allocating your resources and energy. This means that we must ignore less important situations while the major ones are addressed.

I cannot even begin to express how much energy I have wasted fighting the wrong fights. This is especially true being a business owner because I often think that everything is in my control in the business. This is a mistake. Although I’m responsible for the business, I do not have control over every aspect. In business, owners like myself make the mistake of misdiagnosing what areas need the most attention and then we spend enormous amounts of money and energy on things that have very little impact. I’ve done this by focussing on advertising instead of having the sales staff properly trained. I didn’t realize that the ads were not the problem. It was the ability of the staff to close the sale because we had either the wrong people, or they were not trained correctly. This is just one example of picking the wrong battle to fight. Although I had control over both these aspects of my business, one battle would have yielded much more return on investment than the other. I’ve also made the mistake of adding more equipment thinking that would increase sales. In fact, the newer equipment had almost no impact on sales. What did increase sales was remodeling the locker rooms. Interesting.

Just because something is in your control doesn’t mean you have to take action immediately. Rushing into battle unprepared is often worse than taking time to properly analyze the situation and then choosing how and where to attack the problem. Most of us can understand how it would be a mistake to attack an enemy head on where their forces are the most concentrated and you are outnumbered. But that is exactly the mistake we make when we rush into taking action without analyzing where we can be most effective. Again, just because you can do something, doesn’t mean you should! Sometimes the best course of action is to save up your energy and attack a problem where you will have a huge impact. Think of this as getting a bigger weapon. Don’t throw a rock at a tank just because you’re holding one in your hand. Take the time to find the right weapon to take on the problem.

In health,



Thoughts Are Not Enough


“I have fought the good fight, I have finished the race, I have kept the faith“ – The Book of Timothy.

Being both an athlete and an owner of a somewhat large business in the fitness industry, I have noticed much more talk about the Law of Attraction and positive thinking as it relates to fitness and sports. Of course, these concepts are nothing new, but they seem to have found new life in social media circles as of late. I’m happy to see that there is an increased focus on the power of thought and philosophy as it relates to physical performance and health. I do, however, become a little concerned when I see so many people post about thinking positive without talking about the other major factor in achievement and health, WORK. Thoughts alone are not enough. You still have to do the work to succeed. Positive thinking without hard work is delusion. It’s the same as walking into a garden and chanting “there’s no weeds, there’s no weeds.” Guess what? There’s probably weeds and they will take over the whole garden without working to rip them out.

In fact, not only does it take work, it takes massive action to achieve your desires and make sure the garden of your life is beautiful. What does that mean? It means that it usually takes even more work than you think it’s going to initially. So be prepared for that. Not only do you have to think positively that you can do something, you must be ready to work as if your life depends on it. I believe like the quote says, much of life is a battle. We all must battle everyday against the negative thoughts we have. We must battle against the obstacles that stand in the way of our goals. We must battle against darkness in the world by becoming a beacon of light. But a battle takes work. Thinking you can win is not enough. You must begin the race by doing the work of taking the first step and then having the belief you can finish and following up to make sure you do. Optimism itself will not do. Positive thinking must lead you to take action for it to be useful.

The last key to making sure win the battle is keeping the faith in yourself and others. What good is it to fight for what you want if you let the fight change you into something you are not proud of? Look all around and you’ll find people who have been jaded and disillusioned because of their struggles in life. This is where positive thinking comes back into play. It takes both hard work and positive thinking, especially while the work is being done. Hard work has the potential to change us into worse versions of ourselves unless we have faith the work is worth it in the long run.

So remember, believe you can succeed, fight the fight to make success a reality and always keep faith in yourself and others that you can persevere and the struggle will be worth it. Remember too that few things worth having ever come easy. Positive thinking alone may only lead to disappointment without applying the massive action needed towards achieving your goals.


In Health,