Are you prepared?
I’ve been thinking very deeply about Amazon’s recent purchase of Whole Foods and what it means to the marketplace as a whole. What does is mean for those of us who have businesses or jobs? Marcus Aurelius writes:
“We have but one job, to be good people.”
While this is true, we all have another job– to meet and actually exceed the demand of the marketplace. The market is the greatest human invention ever. It is essentially voluntary cooperation between people and that is a beautiful thing. It gives us unlimited choices in entertainment, food, travel, occupation, knowledge. However, the marketplace is also highly demanding and can be very very cruel. It often has no regard for whether you have a good product or not. The market doesn’t care whether you’re too tired to make cold- calls that day. The market doesn’t care if you’re having a bad day and it takes too much energy to smile to a customer. It doesn’t care if you’ve been in business for a month or for a decade. All of us must meet the demands of the marketplace EVERY SINGLE DAY if we are to thrive. In fact, we all have one boss– and that’s the market.
The market determines the type of people we hire, the type of customers attracted to us, the types of products and services we offer, the hours of operation. As seen with Amazon’s acquisition of Whole Foods, the marketplace is changing and we all must be vigilant about keeping very high standards and delivering an incredible experience EVERY SINGLE shift, month, week, day and year. I realize sometimes people may see me as a demanding boss and fairly high strung, but the truth is I understand what it takes to make it in the marketplace today and it’s very different than 5, 10, and especially 50 years ago. During these hot summer months, (and really all months to come )the marketplace will demand even higher standards– more energy, world-class products , great marketing, energetic workforces, and obviously 10x clean facilities. In other words, both the marketplace and employers will be looking for producers- people that don’t just go the first mile, but go the extra mile, to meet the demands of the rapidly changing market. Are you going the extra mile? How has your industry changed or how will it change? Are you doing whatever it takes to thrive?