Secrets…

Why Secrets Matter

“The best entrepreneurs know this; every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.” – Peter Thiel (Co-Founder of PayPal)

The best business are based on secrets. In other words, they start out to work on problems that no one else is working on or talking about. Think about Google; they saw there was a lack of efficiency in searching the internet. Their “secret” was that internet searches could be extremely relevant, even to the point Google could predict what you were searching for. Google is now essentially a monopoly for internet search. With electricity it was Benjamin Franklin and then Edison and Tesla who sought to uncover the secret force of electricity. Ford’s secret was to make automobiles available and affordable for every family. Alexander Fleming’s secret was to uncover and defeat deadly bacteria that claimed so many lives. His discovery was Penicillin and many millions of lives have been saved through this and similar drugs.

The uncovering of these secrets led to giant industries that have transformed life as we know it today. The people behind these giant companies would not have succeeded if they had simply tried to do what others were already doing. Most people and companies set out to do something slightly better than those around them. This is essentially copying what others are doing with the intention of doing it just a little bit better or faster, or less expensive. The problem with competing like this is that it’s very hard to build a truly great and lasting business if so many others are able to do what you are doing. The opposite of this would be to set out building a monopoly company- one that is working on solving the problems that no one else is. The uncovering of secrets will lead to incredible value for mankind. Focussing on secrets will also lead to a lasting company because no one else is really working to uncover what you are.

Two Types of Secrets
In his book Zero to One, Peter Thiel suggests there are two types of secrets to uncover: those about people and those about nature. Many believe that most secrets in nature have been discovered, but that’s not true at all. For instance, why does all matter vibrate? Why do people develop auto-immune disease? Why do we our cells have to age and deteriorate? There are many secrets in nature that need to be uncovered. There are perhaps even more secrets about people that need to be examined. For example, why are some people prone to violence? Why do a majority of marriages end in divorce? Why do people get married in the first place? Why do we find it necessary to lie in order to avoid discomfort? Why do some people succeed in their goals while others give up and quit? I’m sure that you can come up with come secrets as well. The main takeaway here is that secrets matter a great deal because working on them will lead to new technologies and innovations that will improve life for all mankind.

A secret by definition is keeping something hidden or unexplained. We can find secrets by asking, “what is nature not telling us?” Or, “what are people not telling us?” So what secrets are you working to uncover? You may just change the world for the better by solving a major problem for humanity. There are secrets all around us and they are possible to solve, we just have to know where to look for them and truly believe they are possible to solve. Sometimes we assume that others must be working on a problem because it seems so obvious or important. To that I would say that if you don’t believe you will discover the answer to a secret in nature or in people, you won’t! You will fulfill your own prophecy that you can’t solve it, or you shouldn’t bother because someone else “must” be working on it already. Maybe someone else is working on the problem, but it could be that you have the very insight needed to solve the problem. Do you want to change the world? Look for secrets. They are everywhere.  If you are working on secrets you might just create something new for mankind to use.  If you are working on what everyone else is, you will end up competing for the same slice of the pie…
In health,
Sean

The Dirty Little Holiday Secret

WHAT NO ONE TALKS ABOUT DURING THE CHRISTMAS SEASON

There is a dirty little secret that no one likes to admit about the holiday season. It’s well known that millions suffer from additional stress and anxiety during the period between Thanksgiving and New Years Day. Some of this anxiety is due to the additional financial stress from the feelings of guilt about purchasing presents for everyone in our lives. Household credit card debt spikes during the holidays leaving a lingering money problems for millions heading into the New Year. Then there is the stress about traveling and seeing all the members of your family you feel obligated to see. Let’s be honest, we all have some family and friends that require us to consume copious amounts of alcohol just to feel comfortable around. For millions others it’s the time off work that becomes a problem. If you are lucky enough to be paid for the time off, great. If not, not only do the stresses of additional purchases come into play, but also the loss of income. For some, all of the issues listed above are applicable. These, however are not the dirty little secret I’m referring to.

What We Think the Holidays Are

The holidays can be many things to many people. Whatever story we tell ourselves about the meaning of the holidays will become reality. Therefore it is very important to consider what you are telling yourself about what the holidays are. Are they about family? Are the holidays about your faith? Do the holidays mean giving to others? Are they about stressing out? Watching movies like Christmas Story or Die Hard? All of these meanings may be great and they may apply to you, but let me suggest to you what the Holidays and all other days are about. In fact, the Holiday Season is not unlike any other season in what it means for all of us. How can this be? If you look at what we really have control over in our lives versus what is outside our control, the answer is clear. You cannot control external events such as how people act at family parties, what movies are on TV, whether or not you come down with an illness or how much stress others have during this season. You only have control over one thing, your mind and how you decide to take action with it. The special feelings and rituals we have during this season are not exclusive to this time of year. Moreover, the positive lessons of the season are not meant to only be learned and remembered during winter. So the question then becomes, “how do we control our minds an keep the lessons of the holidays all year?” In a word, reflection.

What the Holidays Are Really About-

The Christmas season is considered the “season of miracles”. I think the greatest miracle is the human mind and what it is capable of. In the Bible, Jesus states “the kingdom of heaven is within you”, meaning all of us are capable of cultivating heavenly thoughts and therefore a wonderful life. We can also choose to ignore the miracle of our minds and allow ourselves to be overcome with negative emotions. One advantage of having Thanksgiving, Christmas, New Years and any other special holidays near the end of the year is that we are able to reflect on our actions and thoughts over the previous year. I believe that’s what the Holidays are really about- reflection. It is a time to look back at what we have learned, who we have met, what opportunities have come our way, what we are grateful for. This is not just about New Years. The emotions connected with all the Holidays this time of year can sometimes cloud our thinking, but strong emotional environments can also be useful for internal reflection. Sometimes is takes strong emotions for us to realize what is important. It’s important to reflect on what is in our control and what is not. By reflecting on the past year, we can learn much about ourselves and how we responded to things outside our control. For me, I like to write down situations that I was proud of how I acted as well as the times I am not so proud of. Also, what things were in my control that I maybe neglected? What do I need to work? See, the Holiday season is truly a time for miracles, a time to reflect on the miracle of life and our minds. The fact that humans can self-reflect is itself a miracle. We can choose our values and actions- choice is a miracle.

WHAT NO ONE WANTS TO ADMIT- IT’S ALL ABOUT YOU
So here’s the dirty little secret- the Holidays are really about the most important person in your life…you. Every day is about you. We like to think what we do is for others, but we cannot control others or how they react or feel. We can give all we like, but it’s still for us. We can only control ourselves and our minds. You are the most important person in your life because you are the only one who can control you. If you want to help others this Holiday season, fine, but understand why you are doing it. You are doing it for because it fits with your values and fulfills a need you have to contribute. There’s nothing wrong with that. No reason to feel guilty about it. In fact, it makes you a better person, a better you! Everything you do, even if it’s for others is still for you. Reflect on that this holiday season. Reflect on how you can do more for yourself so that you may help others. Consider what is in your control and what is not so you can live a life with less anxiety and allow yourself to grow. Reflect on what you are grateful for, especially your mind. Reflect on how important you are. To others, to the world, to your loved ones. You are the most important person in your world. So take care of yourself so that you may help take care of others.

Happy Holiday, Merry Christmas, Happy New Year!!!!

Sean