Being World-Class

What it Takes to be World-Class

Being a business owner for more than a decade, I have been forced to become a student of the marketplace. It’s my opinion that the only businesses that will continue to thrive in the coming years are those who are determined to be world-class. Not just good or even great, but only world-class organizations will be able to navigate the rapidly changing and volatile business climate. Unfortunately, good enough will not cut it the way it used to in generations past. Technology has vastly improved our lives, but it has also created increased competition in the work place and removed many of the boundaries and limitations businesses have, leading to more businesses being able to compete in a global marketplace. Businesses who compete in a crowded marketplace will all eventually reach the same fate unless they are able to break out and become world-class. What follows is what I believe makes a company (or an individual) world-class:

  1. Inspire a feeling in people–World-class companies inspire certain feelings in others. It’s as if there is something special the company does, and other people want to be a part of what is special. A world-class company has no problem finding great people to join the organization because great people want to be around other great people. Think about world-class companies–Apple, Disney, Lego, Rolex, Ferrari, for example–all of these can be associated with some special feeling. The best companies make people feel special about buying their product or being part of their team. They inspire a sense of pride.

 

  1. Obsess about being the best at only a few key things–World-class companies and individuals understand that in order to be the best in the game, their focus has to be on being the best and doing what it takes to achieve that distinction. World-class performers know that only the best get recognized and acknowledged long-term. For world-class companies, it’s about leaving a legacy and only being one of the best companies will ensure that. The key is to only focus on the things you can be world-class at and not be distracted by those you cannot.

 

  1. Work to be better all the time–The best understand they must constantly work to improve or they will not be the best for long. For people, progress equals happiness and the same goes for companies. For world-class companies, making progress is a necessity.

 

  1. Fixing and anticipating problems before they arise–Problems are a part of life and business. The longer you live or stay in business, new problems will arise that will force you to grow and adapt. World-class companies differ in that they are able to anticipate problems before they occur because they have fully thought through and tested their ideas. If problems do occur, world-class performers are quick to make it right for the client.

 

  1. Almost anyone would recognize its greatness–This almost goes without saying. World-class and greatness are almost synonymous. It’s worth repeating that the greatest companies and performers are recognized by others outside the industry as being world-class. The reputation of world-class companies is important to uphold.

 

  1. People talk about the high quality and refer others without hesitation–Great companies make it exceptionally easily for clients to refer them to others. World-class companies’ products are like a status symbol. Having the product or service means something, and stands for something.

 

  1. Paying attention to details–The gardeners at Disneyland are meticulous about exactly how they plant the flowers and which way the plants are facing. The janitors, also known as Cast Members, are careful to pick up trash and clean spills immediately. They take pride in making the clients experience a special one. This happens by paying attention to detail. The beautiful wrapping of an Apple product illicits a special feeling in the customer because they understand the company they are doing business with is paying attention to detail. When a car’s upholstery is hand stitched, the same attention to detail allows the business’ driver to take pride in doing business with them. Clients of world-class companies are happy to do business with them. This matters a great deal because the client knows if the company can pay attention to detail, they will pay attention to them as a person, even care about them! Focusing on details as well as the overall picture is what separates the merely good from the world-class.

 

I’ve struggled to move up from being good or great at certain things to world-class. Like many things in life, even if you have a roadmap on how to get somewhere, it can be exceptionally difficult to actually get there. In fact, most just look at the arduous journey and never take the first step. Still, others try for a while and then move on to something else or settle for “good enough.” My sincere desire is that everyone become world-class at one thing in their live; a world-class parent, athlete, student, philosopher, teacher, salesperson, employer, employee, CEO, speaker, actor–anything that helps other people. I think we should all strive to be world-class at whatever we do. After all, if something is worth doing, it’s worth doing right, and world-class companies do it right more often than not.

In Heath,

Sean

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When Is Enough, Enough?

WANTING MORE VS. BEING GRATEFUL

As I get older, I find myself in a curious spot. I am truly grateful for so much in my life, yet I feel that I have not lived up to my potential. Frankly, I’m not satisfied with where I am because I know I can do more. I realize the big irony is that my dissatisfaction is causing me to have anxiety and fear about what actions to take next to in regards to business and lifestyle. Worse, I find myself looking at my wonderful family and remembering the experiences I have had and I feel guilt over wanting more. Is it wrong that I should strive to want more considering that I have so much more than millions suffering from ill health, poverty and want? Perhaps, but it’s in my nature to strive for more. I don’t think I’m alone in this desire. After all, progress is happiness. It doesn’t matter what you used to do, or make, or bench press, if you find yourself slipping backwards, it can be devastating to the psyche. Conversely, if you set a goal which causes you to make progress from your current position, you will have a sense of achievement and worth. I have to remind myself of this constantly. If you find yourself in a similar mental situation as myself, let’s explore the following together…

WHAT DRIVES PROGRESS-

All human progress stems from dissatisfaction. Period. If man were perfectly content with his lot in life, there would be no reason for innovation, increased production or investments. The desire to improve lifestyle, length of life, financial position and physical capacity is what underlies our entire economy and society. It takes millions of people working to increase their value to others which leads to advancement and the creation of new wealth. Without this desire, which is unique and inherent to mankind, the free market and all its benefits would not be available. Society would not exist as we know it today. Life would be a very different experience for us without the need for self improvement. Therefore it’s reasonable that we should all want to do more, produce more, be more valuable so that we may help others as well as improve our own lives.

PURPOSE OVER HAPPINESS
I stated before that progress equals happiness, but happiness is overrated. I’ll say that again; happiness is overrated. Perhaps “progress equals fulfillment” would be a more appropriate statement. Happiness is too vague a term. It’s fleeting and it is not a dependable nor accurate barometer of how ones life is progressing. Yet too many people look to how happy they are currently as a measure of how they perceive their life. Happiness can be a bar of chocolate or a smile from an attractive person. It can be a past memory that comes into your consciousness. It doesn’t last. Happiness is a feeling and feelings don’t last. Happiness will flee anytime you fall ill, become stressed, experience pain or a change in fortune. We look at happiness as a destination, but it is not. This is the reason so many are drawn to television, sports or foods and drink that bring about a change in mental state. We are pursuing happiness in the form of a change of consciousness. We are seeking happiness by doing these things. We all know that spending time with certain people can be a great source of happiness. It can also be a source of anxiety. According to many studies, our relationships with others is the greatest indicator of how happy we are. I would suggest however, that the focus not be on happiness, but rather purpose. Who am I? Why am I here? What do I want? These are the three questions according to Stanislavsky that we need to answer in order to fulfill our purpose. By shifting your focus to answering these questions instead of wondering what will make you happy, you may just find true fulfillment, which is much more important than happiness.

FINDING BALANCE

Of course purpose and fulfillment cannot occur without reflection of your current situation and where it stands in relation to your goals. This requires one be both mindful of what is going right and what needs improvement. It’s not possible to get an accurate reading without considering both the positive and negative of your situation. If you are only focussed on what is lacking, without taking into consideration what you have accomplished, it will become impossible to get into an emotional state that will allow you to take the action needed to progress towards your goal. Once you achieve that emotional state that causes you to dream about what you want and jump out of bed early in the morning to get it, remember that what you’re doing is transforming into the best version of you. It’s not about what you’re getting, it’s about what you’re becoming. It does no good to ask, “What am I getting?” Instead, “What am I becoming?” If the answer is you are becoming more because you learned more and have more to give, you are on the right track. Therefore, no guilt should be associated with wanting more from life, so long as we don’t lose sight of all we have to be truly grateful for. And therein lies the difficulty. Balancing equal time on focussing what you have to be grateful for, with planning and taking action on how to become more and fulfill your potential. There must be balance or neither will happen and anxiety will ensue. It is a tricky task to balance, but I think it will be worth it in the end.

To becoming more!

-Sean